Coach & Marketing Consultant
Marketing Services
Whether you are looking to strengthen your positioning online, acquire new customers, or generate loyalty within your existing customer base, I can help you reach your business goals.
Branding
Create A High-Impact Brand
You may have a brand, logo, and target audience, but how should all of it inform your business decisions? I can help you build a strong foundation to guide what is the right positioning for your business.
This work will help you better understand everything around branding, including the definition of what your brand will look like (the colors, icon, and logo), its main purpose, what it represents, what makes it unique, who your core customers are, what perceptions and experiences people will have with the brand, and most importantly how it all should inform your business decisions.
Content Strategy
Develop Content That Sells
Are you posting the same content across all channels? Are you very actively creating content, but it's not driving conversions? I can help you identify what the audience must truly know to get convinced that you have what the solution to their needs.
Having a content strategy is important so you know what role and objective each channel plays within the full context of your brand, what messages are important for people to know prior to buying from you, and what content format works best for each channel based on its role.
Lifecycle Marketing
Keep Your Target Engaged
Your leads are not converting? You are not getting repeat purchases? Your customers are not engaging frequently with your products and services? I can help you develop an email and referral strategy to drive conversions, higher engagement, and customer loyalty.
Working on a lifecycle strategy means defining automated messages via email and other channels to remind your clients or potential clients about your brand, your offerings, and share relevant news, promotions, and other information on an ongoing basis with minimal effort required from you.
Coaching & Advisory
On-Demand Expert Guidance
In moments requiring immediate expertise, access the guidance of an experienced marketing expert without the commitment or budget concerns.
I offer timely support to help you navigate the selection of tools, build the right team, and address crucial questions for your business's stage and requirements. Ensure scalable and sustainable success with the right insights at the right time.
Testimonials
“Wendy has complete knowledge of tools, process, and details, but she does this in an inspiring way. She's not trying to force you to just accept things. She wants you to understand everything.”